Content Management

The web sites of hotels generally consist of a large number of individual web pages, the content of which is compiled by different authors. This leads to further problems; the stylistic and conceptual consistency of all content of the web site e.g., must be ensured. Our CMS gives you the opportunity to guarantee and enhance the quality of your pages. 

Service

Consistency

  • The general problems of large web sites that consistent technology is not used on all pages. It is frequently the case that products have descriptive names in the marketing area of a web site, but only technical descriptions in the support area.

Quality assurance

  • To ensure that contents are error-free and meet the quality standards of the company, they should be carefully proof-read by at least one person. The efficient and complete organization of this process presents an organizational challenge to every large company. Our professional CMS allows the definition of workflows, i.e. work and checking phases, through which all contents must pass prior to publication. This ensures that all contents are checked by professional staff. Our CMS also offers the possibility to check contents automatically; this can include spelling as well as the validity of individual values (e.g. data).

Up-to-dateness

  • Nothing annoys users more than content that is out of date. With large web sites, however, considerable administrative effort is required to constantly check the up-to-dateness of all web pages. 

Search engine optimization

  • With the aid of our CMS, components of your web pages relevant to search machines are maintained and kept consistent.